The MAUTO is one of the many jewels of the City of Turin: it is the symbol of the industial and artisan creativity developed by the Italian motor city. The mueum creates an itinerary through the history of Turin’s creativity from the beginning to the present. The story that it narrates has become the symbol for the creativity of the future: the museum aims at sustaining and fostering this creativity through countless educational offers which have already been activated or that are soon going to start thanks to a network of collaborations with other creativity firms located on the territory. For this reason the museum works in order to welcome inside its areas, dedicated to temporary exhibitions, not only car shows but mostly young creatives: artists that are not necessarily tied to the automotive world and that can give an original and innovative point of view on the subject.
This way of thinking is at the heart of the collaboration between Paratissima and Mauto: 30 artists representing Paratissima, selected among those who participated to the 2014 and 2015 editions, will be hosted inside the museum’s Hit PARADE areas from December 3, 2015 to January 10, 2016. This project will travel through Paratissima’s experience offering an overview of the best artistc offerings of the last two years.
During the 11th edition of the art fair, Paratissima and Mauto will organise the Mauto Creativity Award that will be appointed to one of the artits subscribed to the 11th edition of Paratissima following these parameters:
- The originality of the shapes
- The creativity in the using of the materials
- The innovation of the design
The selection panel, organised by Mauto, will declare a winner who will be one of the firts 15 participants of Paratissima 11 and whose name will be announced during the opening of the Hit PARADE exhibition that will take place inside the Mauto. During the opening ceremony the winner will be awarded with a chrystral cube portraying the museum.
